Our story

Why MAXIMVS exists

We lived this problem for two decades — a $200M+ trade budget at Sara Lee, exec seats at Saputo and Great Lakes Cheese, category management at Whole Foods Market and Sysco. Every quarter close brought the same conversation: how much did we write off this time, and why.

Deductions drain 7–15% of gross sales, and fewer than half of the invalid ones ever come back — not because the claims are right, but because disputing them by hand costs more than they’re worth. It’s the largest line item no one owns.

So we built the system we could never buy. MAXIMVS puts AI agents on every claim — recomputed against contract terms, disputed in the retailer portals, tracked to repayment. Retail and foodservice, one platform, no minimum threshold. Built by operators who lived the pain.

How we work

What we believe

Agents do the toil.

People make the calls. Every automated action is designed to be reviewed, explained, and reversed.

Recover what’s earned.

We only win when you recover. Our incentives are wired to your outcome, not your seat count.

Both sides of the dollar.

Retail and foodservice, deductions and pricing — one platform, because your revenue doesn’t split cleanly.

Auditable by default.

Finance-grade logging on every claim, dispute, and posting. No black boxes near your money.

The team

Builders behind MAXIMVS

El Khattary
El Khattary
Chief Executive Officer
Katherine Smiley
Katherine Smiley
Director of Sales
Marcus Triest
Marcus Triest
Creative Director
Isselmou Ainina
Isselmou Ainina
Head of Technology