We lived this problem for two decades — a $200M+ trade budget at Sara Lee, exec seats at Saputo and Great Lakes Cheese, category management at Whole Foods Market and Sysco. Every quarter close brought the same conversation: how much did we write off this time, and why.
Deductions drain 7–15% of gross sales, and fewer than half of the invalid ones ever come back — not because the claims are right, but because disputing them by hand costs more than they’re worth. It’s the largest line item no one owns.
So we built the system we could never buy. MAXIMVS puts AI agents on every claim — recomputed against contract terms, disputed in the retailer portals, tracked to repayment. Retail and foodservice, one platform, no minimum threshold. Built by operators who lived the pain.



